Whatever the Chancellor announces in this afternoon's Budget, we know that it’s likely the current position on Stamp Duty will change- whether at the end of this month, or in a few months’ time. The industry has been talking about this ‘cliff edge’ for some time, and whilst we don’t have a crystal ball, there are some things we can do to prepare for the months ahead and a possible downturn in the market.

It’s all about the pipeline. And dedicating every spare moment you have to building and nurturing that pipeline. That’s the only element we can control.

I know that isn’t the world’s sexiest solution but, as an industry, it’s seen us through tough times. That said, pipelines take time and energy to build and let’s face it, there’s always other day to day tasks that tend to come first.

Imagine, though, if it didn’t have to be quite so labour intensive? This is where, I’m rather shamelessly and unapologetically, going to plug Homesearch as a possible solution to getting on top of your prospecting, easily and without it costing the earth.

For those agents already using Homesearch, you’ll be familiar with how powerful it is as a prospecting tool. But for those who don’t, allow me to highlight some of key features that I think could really help in the coming months:

1. Use our (free) Lead Magnet –download and customise it to your own brand in 60 seconds and instantly start driving leads to your website.
   
   
2. Access our on-market data – access the full addresses of your competitors’ stock and tap into the lowest hanging fruit in the market. Track and target new instructions, price reductions, fall throughs, withdrawn properties and clients coming to the end of their agency agreements
   
   
3. Access data on every home in your patch – don’t just settle for data on the 2% of properties on the market, see data on every home in your patch
   
   
4. Use our DM letters – use our templates to convert letters into instructions. send targeted direct mail to every on or off-market address in your market in minutes.
   
   
5. Use our reports – create branded market proposals that impress prospective clients and lead to valuations
   
   
6. Use our Network tool – to do more deals before anything hits a portal. Stay in touch with your prospects and connect a seller with their potential buyers; or a buyer with the off-market homes that are most likely to sell next.

There’s loads more you can do with the platform, but those would be my starting points for some quick pipeline wins.

If you need support or want to know more about how Homesearch can help you grow your business, then do chat with one of our team.

We’re here to support the industry as much as we can. That’s why we built Homesearch in the first place and that’s why we keep developing it, month on month, year on year.

So, don’t be shy to drop us a line and tell us what more we could be doing to support. You can book in a call with any of our team to learn more, start your free trial or ask questions 

Good hunting!

Sam
COO- Homesearch